Despite already building seven unibody crossovers and luxury arm Lexus building another five, Toyota’s decided there is room for one more in its lineup. The 2025 Toyota Crown Signia is here, for people who want a Lexus RX that isn’t so… flashy. Or something.
Badge snobbery is a fascinating concept, one that I learned about firsthand as a kid. My dad, doing well with his real estate career, went shopping for a luxury sedan when his Ford Taurus’ transmission left the chat in the middle of the highway. It was 2003 and he could’ve had the excellent BMW E39 5-series or classic W210 generation of Mercedes-Benz E-Class. “But what would clients think,” was the refrain. Even a Lexus GS would’ve been too look-at-me. We ended up with an Infiniti I35, a very nice variant of Nissan Maxima, instead.
Toyota’s made the Venza for a few decades now, starting in 2008. In its current generation, the Venza is effectively a nicer RAV4 and less-ostentatious Lexus NX (is the NX even ostentatious?). And now we have the Crown, which is a sub-brand of Toyota in Japan and starting to feel that way in the States. The “Toyota Crown” sold here is a high-riding sedan that replaced the Avalon, bigger the Camry and with a higher ride height. Easier to get in and out of, you know.
For 2025, the Crown Signia takes the Crown styling and ethos of being nice-but-not-too-much and applies it to a largeish two-row crossover. Between this, the Crown sedan, and the current Prius, I think we can see where Toyota’s front-end styling is headed, while the rear looks vaguely Corolla Cross -esque in taillight execution.
It’s giving “I want a Venza but bigger but not a Highlander because that’s too big and we don’t need the third row, but honey no the Lexus RX would say too much about us.” If you’re that buyer, keep reading.
2025 Toyota Crown Signia Specs
When a platform underpins 11 other vehicles, saying the Crown Signia rides on the TNGA-K platform doesn’t amount to much. One platform spawns countless wheelbase and drivetrain variations at this point. However, TNGA-K is what the Crown sedan uses and while Toyota hasn’t released detailed specifications yet, I would imagine certain dimensions like wheelbase are very similar to that sedan. With the second row folded flat, Toyota says you get 6.5 feet of length from the cargo area.
Every 2025 Toyota Crown Signia will be an all-wheel drive hybrid, using the 2.5-liter four-cylinder hybrid system found in the Crown XLE and Limited sedans. Curiously, the “Hybrid Max” system of the Crown Platinum is absent here. That means every Crown Signia will produce 243 horsepower, which is… not a ton for a modern midsize crossover. The Hybrid Max setup is good for 340 HP in the sedan, but results in a big hit to fuel economy over the non-turbocharged hybrid system. Toyota claims the Crown Signia will achieve 36 MPG combined (city + highway) which is good for its size.
As with other “eAWD” systems in some Toyota hybrids, the Crown Signia’s all-wheel drive system operates each axle independently, with no driveshaft between front and rear. The rear axle relies on its own electric motor to engage as needed, operating infrequently in regular driving. By default, this is a fully front-biased vehicle, but the rear motor can allegedly distribute 80% of your desired torque to that rear axle if needed.
Toyota claims the Crown Signia is able to tow 2,700 pounds.
2025 Toyota Crown Signia Trim Levels
They’re keeping it easy here – you can get a Crown Signia XLE or a Crown Signia Limited. Every Crown Signia includes a few key features – a 12.3-inch fully-digital gauge cluster, a 12.3-inch infotainment system with wireless CarPlay and Android Auto, heated leather steering wheel, power tailgate with kick sensor, and blind spot monitoring with rear cross traffic alert.
There are a few differences when you jump to the Limited:
|Crown Signia XLE||Crown Signia Limited|
|19″ wheels||21″ wheels in dark gray|
Rear not heated
Front heated and ventilated
|6-speaker sound system||11-speaker JBL sound system|
|Smart Key on front doors only||Smart Key on all doors + tailgate|
The Limited also adds a fixed-glass panoramic roof, front and rear parking sensors with automatic braking, rain sensing windshield wipers, digital rearview mirror, and the ability to use your smartphone as a key. A “Tech Package” is also available – only on the Limited – that adds a 360-degree camera, front cross-traffic alert, Traffic Jam Assist and Lane Change Assist.
Traffic Jam Assist is a hands-free driver assistance system that will control the Crown Signia if you’re traveling under 25 miles per hour and looking at the road. A “Drive Connect” subscription is required for this feature – a bummer, as are all subscriptions – though one year is included with your purchase.
2025 Toyota Crown Signia Paint Colors and Interior Options
The 2025 Toyota Crown Signia comes in five paint colors – Storm Cloud (blue gray), Finish Line Red, Oxygen White, Black, and Bronze Age.
Inside, the Crown Signia offers two colors – Saddle Tan or Black – which Toyota says will be available on both XLE and Limited trim levels.
2025 Toyota Crown Signia Pricing and Availability
At the time of publication, Toyota had not confirmed any details on pricing. Given the Lexus RX 350h is likely the Crown Signia’s closest competition within the broader Toyota and Lexus lineup, I have to think the Crown Signia XLE will start around $47,000, with the more-luxe Crown Signia Limited coming in right around $51,000. Those are wild guesses, so I’m curious to see how this all turns out.
Aside from “arrives in 2024,” Toyota also hasn’t said a word about the Crown Signia’s launch date. Using the 2025 model year indicates the car likely won’t be on sale until the latter half of 2024.
While I continue to be amazed at the splitting of hairs in the burgeoning world of crossovers, the 2025 Toyota Crown Signia has the potential to take that Venza formula and make it a hit in a slightly-larger size of vehicle.